In a Crises Economy, In Any Economy:

You can’t afford to be doing fake work.

Your organization can’t afford to be doing fake work.

Fake Work is for anybody who works, and anybody who cares about contributing to real results.

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The Work Itself Attacks Fake Work

The Work Itself Group is a company with a comprehensive set of services, including a Fake Work Workshop.

The Work Itself is our Centerpiece—a crucial process that links strategy to the daily tasks that really matter

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Early Praise for Fake Work

"Fake Work cuts like a laser to the all-too-common practices that transform smart, well-intended people into disheartened residents of the Dilbert Zone. An organization pays a heavy price when its bright, capable people quit and leave. But it’s even more costly when bright, capable people quit and stay. Disengagement is a silent killer. Fake Work masterfully helps you diagnose the symptoms, spot the root causes, and put your people on the path to work that really matters.”

    Rodger Dean Duncan, author of ChangeSmarts: Engaging People’s Heads, Hearts, and Hopes
“In more than fifty years in the business world, from the lofty heights of senior positions in multinational corporations…this is the first time I have seen…any serious examination of the disconnect between effort expended and work (results) accomplished."

    Leroy K. Speirs, National Advisory Council of the Marriott School of Management, Brigham Young University

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Fake Work News & Events
Fake Work will be in all the stores on January 6, 2009.

Here's what people are saying:

"This is an amazing book! And so needed today!"

Stephen R. Covey, Author: 7 Habits of Highly Effective People

Fake Work truly explores new ground. It isolates a gene in the workplace DNA that is extremely destructive to productivity and damages organizational results.